Native Advertising is becoming an increasingly interesting topic as more companies are looking to use native advertising because of its costs and ROI. Native advertising refers to digital ad formats where companies integrate their content, stories, and/or videos through sponsored posts on social media and editorial websites. What’s different about native advertising is that companies […]
MailChimp has been my preferred email marketing vendor for quite some time. They have an outstanding product, easy to use features, and a great company culture. I recently came across a blog posting from MailChimp talking the importance of analytics within your email system. MailChimp provides an array of very useful data that help marketers […]
It’s no secret that I love video for marketing. I believe video can create connections and provide insight that other mediums cannot. The most common question, though, is how to make your videos great and stand out from the others? Connect With Your Audience Connecting with your audience is the most important aspect of […]
I am a huge advocate for companies to use video in their marketing efforts. I truly believe a well done video will produce more leads and create a much longer-lasting impression than written content ever will. Why Video? By combining sight, sound, and motion, video tells your story in a personal and meaningful way. Not […]
I have always been a huge advocate for value marketing. (Value marketing is where you focus your content on enriching your audience’s lives by sharing content that is educating, engaging, and enriching.) I recently came across an infographic created by HCC Medical Insurance Services and shared by Marketing Sherpa that was so effective it: Increased […]
It’s no surprise that consumers are interacting more and more with visual material than written content. Videos, photos, and infographics are quickly taking over as the preferred method of consuming information. Done correctly and an infographic drives traffic, builds links, and creates brand awareness. Don’t incorrectly and all of you have is a colossal waste […]
Performance Evaluation This may be the area with the most drastic difference between the two. Sports World Athletes’ performances are constantly scrutinized. Imagine if you were reviewed daily by talk shows, radio shows, Sportscenter, blogs, and message boards. Coaches are also continuously reviewing their players’ performances and, most importantly, helping them improve. They applaud the […]
Preparation: Could you imagine a sports team taking the field without have met or prepared beforehand? “Hey guys, I know we haven’t practiced this week or discussed our opponent, but I’m sure you’ll be fine. Now, go get ‘em!” Sports World Did you know football teams spend a larger portion of their week preparing for […]
I love sports. I love everything about them: the competition, the teamwork, the strategy. etc. Having played sports my entire life, I like to compare specific things you see sports teams doing with the business world because I feel there are things that businesses can take from these teams to help improve their own performance. […]